Paddy Tyson, Motorcycle Safety Consultant, The Transafe Network
Paddy Tyson has a particular interest in motorcycle safety, having ridden extensively as far afield as Australasia and Central America. Closer to home, he has exceptional insight into a wide cross-section of segments of P2W users, from scooter riders though commuters and leisure riders to those for whom motorcycling is a way of life. Former campaigns manager at the Motorcycle Action Group, he has a background in teaching and lecturing (psychology, marketing, sociology, political activism) including at the University of East London.
10 years running a rapid distribution company gave Paddy a very personal interest in road safety issues. He has since not only worked as a motorcycle instructor but has also sat as a representative of riders on numerous government and industry committees and working parties, including the DVSA committee considering changes to the UK motorcycle testing regime.
Paddy is editor of Overland Magazine, an international publication dedicated to motorcycle travel and director of Overland Events Ltd, as well as a motorcycle safety consultant to road safety specialists The Transafe Network.
Presentation: How to hit a motorcyclist
Overview: Using STATS19 data to show us what type of motorcycle collision and motorcyclist casualty problem we have can only tell us part of the story. Even the addition of geodemographic classifications such as Mosaic can only add a certain amount to the jigsaw.
Whilst targeting the drivers involved in collisions with motorcyclists can be relatively straightforward, motorcyclists themselves can be notoriously difficult to hit with safety messages. This presentation explores how segmentation within the motorcycling community makes them difficult to reach, and suggests some possible approaches to ensure that the right target groups are reached effectively.